For Baby

What about Wattie’s for Baby®: colour coded foods



To help make shopping for baby food easier, Wattie’s has created labels with different colour backgrounds and added ‘age stage buttons’ to all their baby food so you can choose what you need at a glance.

Wattie's ForBaby babyfood range

Each colour range has a different flavour or texture to suit your baby’s age and stage of development. 

Wattie's ForBaby babyfood Blue Label Stage 1 range

Blue Labels are Stage 1 first foods (4-6+ months) 

These are pureed foods that are great for your baby when they’re first starting on solids at around six months old (but not before four months). The fruit and veg recipes may also be great as a snack or added to a meal for older babies and toddlers. 

Wattie's ForBaby babyfood Red Label Stage 2 range

Red Labels are Stage 2 foods (6+ months)  

These include foods with a mashed texture, great for babies from six months onwards. The Wattie’s red labelled baby food range is designed to give your baby an increased variety of tastes and textures. 

Wattie's ForBaby babyfood Yellow Label Stage 2 range

Yellow Labels are also Stage 2 foods (6+ months) and are a great dessert or snack option for older babies 

These are yummy desserts for babies from six months onwards and are designed to be an occasional treat. 

Wattie's ForBaby babyfood Green Label Stage 3 range

Green Labels are Stage 3 foods (8+ months)   

These foods are suitable for babies from eight months onwards. They provide an increased variety of tastes and the jars provide more challenging soft chunky textures. 

Stage 4

Orange labels for Stage 4 foods (from 1-3 years).

The Wattie’s Little Kids meals range, suitable from 1 year onwards, is a great way to introduce family favourite meals. These are delicious and quick to serve to your toddler when you are short of time. 

Babies will vary in their stages of development and what foods they can manage and when. Remember that just because your baby is progressing through the food stages, it doesn't mean you need to stop feeding them from the previous stage if it’s a favourite of theirs.  You can also add other cooked fruit or vegetables to increase texture or add fruit or vegetable recipes to a meal for fussy eaters.

It is important to continue to progress the texture of baby’s foods from pureed, mashed to small soft lumps to more family style foods at 12 months. The increased textures of foods help to encourage chewing and jaw muscle development, which is important for speech.

Every Wattie’s baby food recipe is approved by the Independent Nutrition Advisory Group, including Plunket. 

Wattie's Stages Explained

For more information, you can chat to your Plunket nurse, or for more information on feeding your baby or these products contact our Careline team of Nutritionists on 0800 55 55 66.

Comment 5

Have your say...

Eleanor's Comment

Will you be getting more of a range of meals for older kids. What about fish. I always find the meatballs going too hard for my little one when heated.

The ForBaby Team's Comment

Hi Eleanor, thanks for your comment. We currently have 12 meals in our stage 4 range. Unfortunately we don’t have fish in our range, but we’ll pass your suggestion on to the baby food team. Cheers, The ForBaby Team

Veronica's Comment

Hi , can you freeze watties baby food?

Reply from The ForBaby team

Hi Veronica,

Thanks for your query, the good news is babyfood can be frozen in ice cube trays, providing it hasn't come into contact with baby’s saliva. You need to discard any babyfood left in the bowl or jar after feeding baby, because the saliva will spoil the leftover food. Baby food can be stored in the freezer for 3-4 weeks, make sure its labelled and dated. For more advice, call the ForBaby Careline to speak to one of our health professionals on 0800 55 66 66.

Hope this helps! :)
The ForBaby team

Rebecca 's Comment

Hi Watties,
I thought Plunket's recommendation is not to start food until around 6 months. Why do you advertise it for from 4 months onwards? Isn't this opposing Government nutritional policy?

Reply from The ForBaby team

Thanks Rebecca for your query. The NZ Food and Nutrition guidelines suggest introducing solids when your baby is around 6 months. All babies are different and developmental readiness for solids can vary. Some signs that your baby may be ready for solids are: they aren’t satisfied with a milk feed, they are putting toys or hands in their mouth, they can hold their head up well, they take an interest in watching parents eat, and opens their mouth when spoon/food approaches. Depending on your babies development, introducing solid foods is sometime between 4 and 6 months of age, but not before 4 months as babies digestive systems aren’t ready. The Food Standards Code in Australia and New Zealand requires baby food products to display a minimum age of suitability on the label, and baby food should not be labelled as suitable for babies under 4 months of age. For our baby foods, the minimum suitable age is 4 months. I hope this answers your query, if you have any questions around starting solids, please feel free to call us on our Careline 0800 55 66 66.

Hope this helps!
The ForBaby team

Thea Angelie's Comment

Do they have iron in them?

Reply from The ForBaby team

Hi Thea,

Thanks for your query. All of our baby food which contains meat, chicken or fish contains some easily absorbed iron. If you have any more specific questions you would like answered please call our Careline on 0800 55 66 66 to speak with one of our Dietitians.

Thanks,
The ForBaby team.

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